COMMENTARY | The People for the Ethical Treatment for Animals advocacy group continues to show the group's decision-makers have little taste and even less class. Thanks to a Valentine's Day ad reported by The Cutline, PETA again makes me wonder if the group is run by 15-year-old boys.
This ad features a young woman in a neck brace and underwear and refers to her vegan boyfriend's ability to "knock the bottom out of her" sexually. Really? How is this supposed to ethically treat animals? Sure, the idea is to make veganism seem sexy but all it shows is PETA has no class.
The group released an ad modeled after "Girls Gone Wild" entitled "Milk Gone Wild" that features young women raising their shirts to reveal bare udders instead of breasts.
Seriously? Yes, we live in a sexualized society but since when does caring about animals need to be sexed up?
Perhaps PETA should lend its time and money to helping animals such as abandoned and homeless pets rather than advocating a dietary lifestyle. Better yet, how about firing all of the people in charge and hire people who can come up with better ideas for advertising that aren't degrading, demeaning or just plain stupid.
I have never given money to PETA and never will. In fact, the organization will continue to confound me with the ridiculous causes it takes on and the methods to present the group's message. I believe in ethical treatment of animals and am very much an animal lover, but I will never support any organization that stoops to stunts and offensive messages.
Perhaps a better organization that is not so radical or ridiculous will rise up and make caring for animals appear less of a nutty fringe mindset. I would support such an organization. Better yet, maybe PETA people will develop some class and grow up.
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