Facebook Graph Search
This past week, Facebook announced arguably one of their most ambitious initiatives to date. Need a good plumber for the leak in the bathroom? A photographer for the wedding? Someone to help design your website? Help with your taxes? A doctor?
Typically, we ask our friends for this advice. We trust our friends. Therein lies the promise of Facebook Graph Search. You can ?ask? your friends for advice just by searching on Facebook. All your relationships and favorite service providers are already online. Increasingly, you?ll be able to recommend and discover your next favorite business or service provider on Facebook.
How is This Different From Google Search
Google currently controls 67% of search engine market share according to searchenginewatch.com. However, just because Google currently has a large percentage of market share, it isn?t necessarily valuable for every business to attract new customers.
Google?s business model relies on serving ads based on a searcher?s intent. According to Facebook:
Web search is designed to take a set of keywords (for example: ?hip hop?) and provide the best possible results that match those keywords. With Graph Search you combine phrases (for example: ?my friends in New York who like Jay-Z?) to get that set of people, places, photos or other content that?s been shared on Facebook. We [Facebook] believe they have very different uses.
Everyone loves recommendations because it us make better decisions. So how should you take advantage of online search for your business?
Online Search 101
Google crawls the internet and tries to serve up the best results possible. If you search ?best web designer in Atlanta? you?ll get a number of results that are relevant to your query.
You can also use Adwords to place an advertisement on the search results page if you don?t show up organically. These tools are useful, but limited because they don?t allow you to connect with your customers or show how great your business really is.
Facebook is increasingly popular with small businesses because it allows you to connect with your customers, attract new customers, and re-engage old customers.
Over 13 million, or 45% of small businesses, have decided to use Facebook to connect with customers.
Attract New Customers Through Facebook
According to the Wall Street Journal, 71% of all U.S. Internet users are on Facebook. This represent a big opportunity for you to attract new customers to your business.
With millions of people using Facebook Search Graph to find small businesses recommendations, you need to be prepared.
First, if you don?t already have a Facebook page for your business, get one today!
If you do already have a page for your business, continue to engage with your customers. Form connections and update your customers on information they would find valuable. It can be funny, mysterious, inspiring, or just plain interesting.
The more you can build an audience and attract likes, the more business you?ll be able to attract through Facebook. Over time, when people search for business recommendations, you?ll position yourself to be the top result.
We?d love to hear how your using Facebook to connect with your customers and find new ones. Let us know how you?re using Facebook in the comments below.
Source: http://blog.wepay.com/2013/01/18/facebook-graph-search-for-business-pages/
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